Joe Sent Me

Joe Sent Me needed an identity that matched what it actually is: a Waltham pub with 1920s brick and tin ceilings serving up burgers and martinis. For this project, I built that identity from the ground up, designing a new logo and a new menu rather than working off anything that existed before. The mark leans into the noir, speakeasy character the name suggests, and the menu carries that same voice onto paper: a single sheet with a bold stamped masthead, a ticket-stub border, and clean black-bar sections that organize the full food menu (snacks through dessert) so it reads fast and feels considered. It's a complete identity built for the space, not borrowed from it.